Customer Data Platform
In this book, Customer Data Platform, you explore an incredible digital platform, a software application, which collects the customer data from all possible channels - social media, mobile, personal interaction, review and remarks, recommendation etc. and create a unified view of the customer and provide a distinguished customer experience. This allows to deliver a hyper-personalized customer experience, which this book is intended to provide with a clear and step-by-step framework to drive business value in all areas of marketing.
Customers need a hyper-personalized experience and marketers are always in look out for a solid platform which can provide a unified and comprehensive customer profile which can be leveraged to provide hyper-personalized experience to customers. The answer is a unique digital platform, which serves the very need of marketers and provides a hyper-personalized customer profile, is Customer Data Platform.
In this book, you will discover the essence of customer engagement and how to scale your enterprise to catch up with digital savvy customers.
Key Points of the book: A few leading industry case illustrations: consider a customer visiting a car showroom for a high-end electric car and looking for a model which serves not only a SUV feeling, but be eco-friendly and have a great turbo charging system which is in constant charging mode without the need to stop and recharge the electrical vehicle. May be there is not any such model available, but his intent has been captured by customer care executive and feed the requirement, which helps the automobile industry to design the car to address such a personalized customer experience. A Customer Data Platform (CDP) is in best position to service such a hyper-personalization case. 1. Understand what Customer Data Platform is and what is its offering 2. Understand what Customer Data Platform is not meant to offer 3. Organize and Harmonize the customer data for sales and marketing 4. The CDP selection process and step-by-step guide how to choose the right CDP 5. A few leading case studies how to build and leverage customer data platforms 6. Use of AI and ML TO drive the future of implementation 7. Understand how CDP can be used to build a Customer Data Hub (CDH) to leverage the platform at enterprise level. 8. Create a data-driven culture where everything is evolved around customer (keeping customer at heart)